12:23 - If you were to google "military purse" this is more typical of what you would find, but I had a client request a custom made one and this is what we came up with. Even though its more ordinary I sewed the entire thing without the help of a pattern! Woo go me! (Or woooe poor me, that zipper was almost my cause of death.) It came out so well that I am very pleased and proud of it!